Featuring:

Mark Shaw: Mark is often described as "one of the UKs leading experts on Twitter" offers strategic advice to businesses, and individuals on how to utilise Twitter to gain more business, to raise profiles, gain sponsorship & how to be effective with their use of Twitter. Mark, author of the book 'Twitter Your Business' can often be heard discussing celebrity Twitter faux pas on radio, quoted in the media or at one of his many talk spots given around the UK throughout the year in his capacity as a Twitter expert.

Hannah Lippitt: Hannah's background is in broadcast journalism, where she produced and reported for news outlets such as Reuters, Aljazeera English and Radio France International. She then moved into PR and Business Development, first for a charity and then Middlesex University. For the last nine months she has worked on growing her business, Atladas Media. Training wise she has worked as a media trainer in both presentation and voice coaching at Greenlight Search (SEO) and Cambridge University summer school.

Malcolm Graham: Malcolm is CEO of LimeTree. LimeTree is one of the UK's leading Social Media Agencies. Malcolm has run Social Media Campaigns for organisations such as The Army, BP and The Good Carb Food Company. Malcolm has 15 years experience in Digital Marketing and is fanatical about making sure time you spend on Social Media is productive.

Programme: 10 AM - 6 PM

Introduction:

10 - 11 AM

A brief introduction to social media marketing and why it is important e.g. changes in how businesses and clients communicate. Why it is no longer enough to simply 'shout' at potential clients through advertising.

Twitter - What is Twitter?

11 - 1 PM

How are people using it? How can Twitter benefit your business? How can it be used to support CRM? The session will be interactive where examples will be given using the brand (s) of the attendees as examples. Tailoring it to their area/product will add much more value to their business as they will have practical examples. A brief look at Hootsuite or Tweetdeck and how to use these products.

Lunch

1 - 2 PM

Facebook - How does Facebook differ from Twitter?

2 - 4 PM

Who uses it and what is the best way to use it to build brand awareness? How can Facebook be used in conjunction with blogs and other networking tools? Awareness of Facebook 'Like' button, awareness of how this can be used to increase optimisation. Introduction of Google +1. How this is going to overtake Facebook 'Likes' in terms of optimisation. Also, how Facebook can be used in conjunction with PR to increase visibility.

Blogging - What are blogs? What is content marketing?

4 - 6 PM

How blogs benefit your business and how to add value to content. Most importantly how to align the blog's content with the SEO strategy already being followed. Explanation on how content is becoming as important as keyword optimisation, backlinks etc when it comes to rankings.

When and Where?

Date: 23 February 2012. All Day.

Venue: LONDON, Kensington Olympia

Crown House

72 Hammersmith Road, Hammersmith, London

Greater London, W14 8TH, United Kingdom

Ticket Price: £200. Numbers are limited to 12 people. The session will include one-to-one coaching and also some follow up after the session to help you make the most out of the day.

There will be good networking opportunities at the event.

Who should attend: Anyone who wants to know more about how to make Social Media help their business to expand.

Email mg@limetreeonline.com or call 0203 170 5893 to book your place!