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LimeTree Newsletter - January 2010 |
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| Welcome… |
| To the first LimeTree newsletter of 2010. A new year – and especially a new decade – is always a cause for optimism. There are two good signs already: the worst winter weather for several decades is now a thing of the past (hopefully), and the recession is officially over. We hope things continue to improve for you throughout the months to come – and that you’ll stay with us as we journey through the year. |
| Malcolm Graham, CEO, LimeTree. |
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| The shape of things to come |
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It’s one skill to predict the future – but knowing exactly when it’s going to happen is another matter. (Star Trek’s mobile communicators and self-opening doors are already here, for instance, but we might still not have transporter beams or antimatter propulsion even in the 23rd century.) Malcolm Graham, CEO of LimeTree and part-time futurologist, looks back at his past predictions – and forward to a couple of tomorrow’s next big things. Read more.. |
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| TV ads: the good, bad and the ugly |
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When was the last time a TV ad made you want to kick in your set? Probably last night. There seem to be fewer ads, more repeats, and a distinct lack of creativity on offer – apart from the odd exception. But there are other, more cost-effective ways to make an impact, especially for small businesses.
Read more.. |
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| For you, the recession is over |
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Like an unwelcome guest at a party, the UK recession lingered far too long. Now it’s over, according to government figures. But what effect will it have on business conditions in 2010? And what can you do about that?
Read more.. |
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What is ethical marketing – and what are the implications of deciding to turn down clients on the basis of their business?
Read more.. |
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| "Read any good books lately?" |
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Does reading books really make you more interesting, or is watching movies and TV just as good? Certainly, film and television programmes are more likely to be discussed at your average dinner party…
Read more.. |
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| Feedback |
| I hope you’ve enjoyed this issue of our newsletter, and the underlying articles. If you have any comments on anything, don’t keep them to yourself; send us a message. We look forward to hearing your views. |
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| If you have any query, Please Contact us
Call us on : 0207 533 6630 |
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