Jargon Buster
LimeTree Web Design Jargon Buster
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AJAX
Asynchronous Javascript and XML. Allows pages to be updated without fully reloading. Useful for interacting with clients and speeding up a website.
ALT TAGS
Useful for people with sight difficulties that use screen readers. They also help to improve your search engine position.
CMS
Content Management System. A computerised system which assists with updating your site.
CSS
Cascading Style Sheets. These are files which contain information about the layout and design of your site.
DNS
Domain Name System. This is the service that links Domain Names to IP addresses over the net.
Encryption
Scrambling data to hide it from people that are not authorised to see it.
HTML
Hyper Text Markup Language. The main language used for displaying Web Sites.
FLASH
An vector based language and design environment used for displaying web sites
LAMP
The acronym LAMP refers to a solution stack of software, usually free and open source software, used to run dynamic Web sites or servers. The original expansion is as follows:
* Linux, referring to the operating system;
* Apache, the Web server;
* MySQL, the database management system (or database server);
* One of several scripting languages: Perl, PHP or Python.
RSS
Really Simple Syndication. Is a well established technical standard for distributing and syndicating information on the web.
SEO
Search Engine Optimisation. Improving the performance of your website.
SQL
Structured Query Language. An popular language used for manipulating databases.
W3C
Stands for World Wide Web Consortium. It was started by Sir Tim Berners-Lee, who invented the World Wide Web. It provides a well recognised set of standards for the web industry.
LimeTree Search Engine Optimisation Jargon Buster
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Anchor text
The user visible text of a link.
Back link
An incoming link
Bounce rate
The percentage of users who enter a site and then leave it without viewing any other pages.
CPC
Cost Per Click - The rate that is paid per click for a Pay Per Click Advertiser
META tags
Information about the data on your site. The Meta Desp tags contents commonly appears under the link on the SERP
On-page Optimisation
Changing the code of the pages to improve the performance of your site on search engines.
PPC
Pay Per Click. A method of online advertising commonly used by sites such as Google.
Robots.txt
A file of the server which helps you to communicate with the search engines.
SERP
Search Engine Results Page
If you would like to get a quote from us, click here.
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AJAX
Asynchronous Javascript and XML. Allows pages to be updated without fully reloading. Useful for interacting with clients and speeding up a website.
ALT TAGS
Useful for people with sight difficulties that use screen readers. They also help to improve your search engine position.
CMS
Content Management System. A computerised system which assists with updating your site.
CSS
Cascading Style Sheets. These are files which contain information about the layout and design of your site.
DNS
Domain Name System. This is the service that links Domain Names to IP addresses over the net.
Encryption
Scrambling data to hide it from people that are not authorised to see it.
HTML
Hyper Text Markup Language. The main language used for displaying Web Sites.
FLASH
An vector based language and design environment used for displaying web sites
LAMP
The acronym LAMP refers to a solution stack of software, usually free and open source software, used to run dynamic Web sites or servers. The original expansion is as follows:
* Linux, referring to the operating system;
* Apache, the Web server;
* MySQL, the database management system (or database server);
* One of several scripting languages: Perl, PHP or Python.
RSS
Really Simple Syndication. Is a well established technical standard for distributing and syndicating information on the web.
SEO
Search Engine Optimisation. Improving the performance of your website.
SQL
Structured Query Language. An popular language used for manipulating databases.
W3C
Stands for World Wide Web Consortium. It was started by Sir Tim Berners-Lee, who invented the World Wide Web. It provides a well recognised set of standards for the web industry.
LimeTree Search Engine Optimisation Jargon Buster
-----------------------------------------------------------------------------------------------------------------------------------------------------------------
Anchor text
The user visible text of a link.
Back link
An incoming link
Bounce rate
The percentage of users who enter a site and then leave it without viewing any other pages.
CPC
Cost Per Click - The rate that is paid per click for a Pay Per Click Advertiser
META tags
Information about the data on your site. The Meta Desp tags contents commonly appears under the link on the SERP
On-page Optimisation
Changing the code of the pages to improve the performance of your site on search engines.
PPC
Pay Per Click. A method of online advertising commonly used by sites such as Google.
Robots.txt
A file of the server which helps you to communicate with the search engines.
SERP
Search Engine Results Page
If you would like to get a quote from us, click here.
